Clearly the Office Broker / Choregus link up has altered the map but any other big changes?

They have lead the way and made the industry look at things in a whole new way. I work for a very large provider and wish that they could have seen the same value that the so called ‘advertisers’ have been given by Samantha.

Doesnt it make sense that the people who saw Choregus’ value wanted to work with them on the site and have therefor been seen bu Choregus as the people who are in the know?

Regarding the first comment, of course it isn’t a co-incidence to see key sponsors of the site praised – but surely that’s the whole point? They are spending money sponsoring sites with up to date content to enhance their on-line presence, which is the whole point here surely…?

Now, if you could refrain from any future articles giving hints to the industry on how to boost their on-line presence then that would be great, the Google search results look fine just as they are.

The mobile phone market is mature, close to saturated and home to some of the best marketeers in the game so perhaps we can learn something from them. Anyone noticed that they spend less time trying to get you to switch networks (customer acquisition) and more time selling you new services like mobile email (incremental revenue)? Real value-add services that are enabled by rapid evolution in the technology space are the key to them. Could it be that there is a real take-away here for the serviced office sector?

Online presence, across business and broader consumer sites, is definitely an essential factor for any serviced office provider. But I guess one dilemma for providers is whether to invest heavily in SEO to compete for rankings with the specialist online brokers who refer leads to them? I am sure you will enlighten us as to the best strategy…

In line with the comments by Mr Pipex I find it particularly interesting that the online companies that you do praise are also those advertising on your site. Whilst a large part of business related marketing certainly involves creating a sense of product superiority over ones competitors, you will find that making such sweeping statements that are seemingly void of any evidence-based findings whatsoever in order to quash yours will do little to inspire confidence as to the competence of your site, and its writers, in this reader!

Perhaps you could try to base your findings on some real-life, practical experience and to start you off on the subject of how much of their clients’ time these online property related companies are wasting ….well it has taken me at least 10 minutes to read and reply to your latest blog!

As for Gumtree being more important than BCA – you obviously dont get it and this article is written for people like yourself – the whole raft of people in the industry that do not understand how online can work for the industry. Gumtree is MORE IMPORTANT TO THE CONSUMER of serviced office space than the BCA is ONLINE. Simon, it seems that you are a typical reason why the office space companies in general are losing control of the industry in an online capacity.

Have a look at the number of office space ads written daily on the classified sites. As for the question about who the BCA are – I have had many conversations with them. Great organisation, but they are important to the business centres themselves, not so much the consumer of them. Of course they are not an office space provider, but they are on that line because that’s who they deal with.